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Teens were invited to share—and record—what it feels like to take a sip of Coke. Out of over 400 submissions, 40 short videos were selected to be edited into the TV spot, with submissions hailing from around the world. The 30-second spot features fans striking a pose, dancing (in a polar bear costume) and taking a dip in the ocean, among other things, after drinking the bubbly beverage.

(Source: brandchannel.com)

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weandthecolor:

Packaging for Gourmet Chocolate
German Studio Chapeaux was asked to create a packaging design for Lapp & Fao’s gourmet chocolates.
Check out more information here.
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weandthecolor:

Packaging for Gourmet Chocolate

German Studio Chapeaux was asked to create a packaging design for Lapp & Fao’s gourmet chocolates.

Check out more information here.

Find WATC on:
Facebook
 I Twitter I Google+ I Pinterest I Flipboard I Instagram

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Jonathan Safran Foer told Vanity Fair he came up with the idea while eating a burrito after he’d forgotten to bring a book or his phone to read.
"I really just wanted to die with frustration," Foer said, so he wrote Steve Ells, Chipotle’s C.E.O., an email. "I said, ‘I bet a shitload of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn’t have that negative experience, they could have a positive experience if they had access to some kind of interesting text,’" Foer recalled. "And unlike McDonald’s, it’s not like they’re selling their surfaces to the highest bidder. They had nothing on their bags. So I said, ‘Wouldn’t it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service.’"

Jonathan Safran Foer told Vanity Fair he came up with the idea while eating a burrito after he’d forgotten to bring a book or his phone to read.

"I really just wanted to die with frustration," Foer said, so he wrote Steve Ells, Chipotle’s C.E.O., an email. "I said, ‘I bet a shitload of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn’t have that negative experience, they could have a positive experience if they had access to some kind of interesting text,’" Foer recalled. "And unlike McDonald’s, it’s not like they’re selling their surfaces to the highest bidder. They had nothing on their bags. So I said, ‘Wouldn’t it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service.’"

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creativemornings:

"Failure is absolutely required."
— Dave Peth, speaking at CreativeMornings/Boston.
Watch the talk.

creativemornings:

"Failure is absolutely required."

— Dave Peth, speaking at CreativeMornings/Boston.

Watch the talk.

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New York’s Metropolitan Museum of Art has just made 400,000 pieces of its collection available for high-res download online! Check them out here.

Tags: the Met
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